ADGM updates commercial permits framework for sales and promotions

The Registration Authority (RA) of ADGM, the international financial centre of Abu Dhabi, has announced updates to its Commercial Permits framework through new regulations and comprehensive guidance for Sales and Promotions. The updated framework introduces a dedicated and streamlined regulatory approach for businesses, professionals and other eligible entities conducting specified sales and promotional activities within ADGM's jurisdiction. It provides greater legal certainty, simplifies application processes and establishes consistent requirements governing a broad range of commercial promotions across all sectors. The newly published comprehensive Guidance on Commercial Permits for Sales and Promotions provides businesses with practical direction on applicable rules, permit requirements and application procedures. It outlines the categories of activities requiring permits, explains regulatory expectations and details the end-to-end application process through the Access ADGM portal, enabling businesses to better understand and comply with the updated framework. In developing these updates, ADGM RA focused on introducing clearer and comprehensive requirements covering a range of sales and promotional activities, including temporary sales discounts, clearance discounts, instant prize campaigns, prize draws, product launches and promotional stands. By consolidating legislative requirements into a single framework, ADGM provides businesses with greater certainty while supporting fair commercial practices and improving regulatory consistency.