Dubai Municipality introduces outdoor advertising content regulation guidelines

Dubai Municipality has introduced new guidelines to regulate outdoor advertising across the emirate, setting common standards for advertisements to align with Dubai's visual identity and urban landscape. The Advertising Content Regulation Guidelines for the Emirate of Dubai aim to improve advertising quality while encouraging creativity and innovation in design. The framework covers written messages and images, digital displays, and interactive advertising. The guidelines establish standards for different elements of outdoor advertisements, including written content and advertising messages, images and logos, animations and promotional displays, and interactive advertising elements. The guidelines also take into account advances in digital technology and artificial intelligence (AI) used in outdoor advertising. By introducing unified standards, the municipality aims to keep pace with changing advertising formats while ensuring that creative designs maintain quality and align with Dubai's identity. Businesses and customers seeking further information can contact Dubai Municipality's call centre on 800900.