UAE now permits trademark registration for alcoholic beverages
Par une décision commune du Ministère de l'Economie et du Tourisme et de l'Office des marques, d'application immédiate, les dépôts sont désormais autorisés pour les boissons alcooliques (classe 33) mais également pour les bières, qui relèvent de la classe 32, exclues également de la protection jusqu'à maintenant.
The analysis — automated & source-checked
- Applies to
- Corporate · UAE
- What to do
- Beverage companies with existing trademark registrations in Classes 32 or 43 as workarounds for alcoholic products may now file new applications directly in Class 33 for alcoholic beverages or Class 32 for beers to secure full trademark protection.
The UAE Ministry of Economy and Tourism and the Federal Trade Mark Office have jointly decided to permit trademark registration for alcoholic beverages (Class 33) and beers (Class 32), effective immediately. Previously, UAE local rules prohibited such registrations, requiring trademark holders to file in adjacent classes such as Class 32 (non-alcoholic beverages) or Class 43 (restaurant and bar services) for limited protection. This change aligns the UAE's trademark system with international standards following the country's accession to the Madrid Protocol in December 2021, strengthening legal protection for beverage-sector companies seeking full trademark registration for their products of interest.
Source
Reported by: Mondaq 9 Oct 2026 Read the original ↗ More from Mondaq →
Quick answers
What do I need to do?
Beverage companies with existing trademark registrations in Classes 32 or 43 as workarounds for alcoholic products may now file new applications directly in Class 33 for alcoholic beverages or Class 32 for beers to secure full trademark protection.
Who reported this?
Mondaq (UAE).
When was it announced?
9 Oct 2026.
Where can I read the original?
Read the original at Mondaq: https://www.mondaq.com/trademark/1853186/blog-emirats-arabes-unis-ouverture-du-d%c3%a9p%c3%b4t-de-marque-aux-boissons-alcooliques
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